"We have identified significant opportunities in the market, and now is the right time to pursue them with determination and a clear strategy."
At the beginning of April, we launched an internationalisation project co-funded by the European Union. The project will run for two years, from April 2026 to March 2028.
Public Project Summary:
The project aims to expand Peswin Oy’s business operations into the Swedish market. The project will continue Peswin’s internationalisation activities, with a focus on market analysis and financial assessments. The work will be carried out in cooperation with the Business Director and expert organisations.
Swedish industrial production grew by an average of more than 10% in 2025 compared with the previous year, indicating a strong recovery following the challenges caused by the COVID-19 crisis and high energy prices. Although GDP growth expectations have been slightly revised downwards (1.8% for 2025), Sweden’s economic outlook remains more stable than that of many other European countries.
Sweden is one of the world’s largest exporters of pulp, paper and timber. Although domestic demand is weak, exports remain strong. The forest industry employs approximately 140,000 people and is exposed to changes in trade policy, increasing the need for cost-effective industrial maintenance and risk management.
During 2025, Peswin carried out a study of the Swedish market and the company’s potential to operate there. The study reinforced the view that there is market potential in Sweden for a company such as Peswin, and this project will take the next steps towards establishing operations in the market.
Business Director Teemu Pohto comments on the project as follows:
Internationalisation is a clear and strategically important direction for us. This internationalisation project represents a significant milestone on our journey towards new markets and reinforces our commitment to long-term growth.
The project enables us to deepen our understanding of the Swedish market and build a strong foundation for expanding our business in a new operating environment. Our goal is to create the conditions for sustainable and profitable business operations and long-term growth in Sweden.
We look forward to the day when Peswin has a physical presence in Sweden as well. We have identified significant opportunities in the market, and now is the right time to pursue them with determination and a clear plan.
For more information about the project, please contact the project contact person.
Maija Kyllönen
Marketing Manager
+358 40 418 6082
maija.kyllonen@peswinservice.com